About Peter Nicholls
Radio Presenter, Producer and Technologist.
Radio, particularly local radio, drives me. It excites and inspires me. From presenting and journalism, production and editing and beyond, the capacity of the medium to draw along side the listener to entertain and inform is stimulating and captivating. I have been involved with a wide variety of radio experiences since being at University and would like to continue with my passion for making radio within a broadcasting environment.
I believe passionately in teams and team work. The power of everyone involved in a team make it exponentially more than their sum, and together you can reach amazing goals not even imaginable on your own.
I love interacting with people on a personal level; which is where I think radio is at it’s best. I believe my experience has given me the confidence to work alongside a range of different people and I have acquired a broad range of people skills, which are particularly relevant to a broadcasting career.
Peter has been a regular presenter on Staffordshire University’s student radio for over four years, presenting pop music day time shows, news magazine shows, specialist genre entertainment, chart shows, interviews and serious debates. As a presenter, Peter is very produceable, yet he also has a keen mind when it comes to taking initiative at a moments notice. He brings an enquiring and intelligent openness to debates and discussions, sometimes getting more out of the interviewee than they anticipated.
If there needs to be scripts, or even re scripting, Peter has a clear sense of how the listener receives information and will craft the lines carefully to make them feel as if the words have just fallen naturally out of conversation. He is also a good, clear and accurate sight reader, giving instant intonation and meaning to copy previously unseen.
Peter has also been fundamental in pioneering the use of podcasts as a way to engage students pastorally with the Advice Centre at the Students Union, helping them through their years at university through ‘The Student Advice Surgery‘. This will return with new content very soon.
In 2009, Peter was appointed for one year as Station Manager of the student radio. During that time, he over saw a complete rebranding and repositioning of the station and transformed it into a station that the university could be proud of and weekly listener figures in to the thousands. Since then the station has gone from strength to strength, growing and evolving from the firm foundations Peter and his team put in place.
Production and Technical
Peter has a keen interest in all areas of radio production and, being a musician and competent editor, helped produce audio, packages, imaging and promotional content for broadcast.
He also planned and implemented studio upgrades and overhaul of the wiring and systems at the student station, and recently installed and set up an Optimod PC audio processor to enhance the sound of the station’s output. Peter has also being involved in planning a new Myriad play-out system and received training from P-Squared.
He also has experience in HTML, PHP and web design and development, which he does as a serious hobby.
Media and Film Production
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